From tatami, Japanese beauty to the world.

Tradition × Modern. Our brand and business vision, one page at a time.

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HASUNOMA HOLDINGS — Group Vision

PURPOSE

Japanese tradition, into life today.

From tatami, connecting space, products and experience.

Inherit

Carrying forward the artisans skill and the value within the material.

Refine

Creating comfortable Japanese spaces that suit modern living.

Deliver

Extending the Japanese sense of beauty into everyday life abroad.

BRAND CONCEPT

Lotus and tatami — "tradition × modern".

Lotus / HASU

Purity, growth, and a wish for prosperity.

Tatami / TATAMI

Japanese tradition, in harmony with space.

The calm of deep green, the dignity of gold. Space and restraint for a modern, refined impression.

GROUP STRUCTURE

Space-making and global reach, one philosophy.

Parent — HASUNOMA HOLDINGS

Tatami-centred spatial design and group oversight.

Subsidiary — FJD IMPEX

Export of matcha, Japanese tea, tatami and traditional Japanese goods.

SPACE DESIGN

Tatami, at the heart of the space.

For homes, for stays, for places of rest — spaces where Japanese comfort flows in naturally.

Space proposal

Layouts that incorporate tatami and modern Japanese furnishing.

Material selection

Organising colour, texture and use in harmony with the whole space.

Experience design

Sitting, relaxing, gathering — designing space from how it is lived.

GLOBAL BUSINESS

FJD IMPEX

Japanese goods, together with the culture behind them.

Matcha & Japanese tea

Conveying quality, flavour and use — to cafés and restaurants abroad.

Tatami & traditional goods

Conveying material and artisan value — to spaces and life abroad.

Adoption support

Sharing handling and service methods, for lasting relationships.

CUSTOMERS & VALUE

The value of "wa", for life and for business.

Homes & individuals: A calm tatami place within everyday life.
Hotels, ryokan, shops: A Japanese space that stays in the memory of a visit.
Overseas cafés & restaurants: The quality of Japanese tea and a richer serving experience.
Overseas retail & partners: Japanese goods whose background can be conveyed in full.

NEXT CHAPTER

From the first space, the first cup.

Turning a small first step into a case that leads to the next.

Refine

Aligning brand and offering — logo, company profile and website — to open the door to enquiry.

Create

Realising model proposals — space proposals and product samples — to move adoption forward.

Expand

Sharing outcomes and cases to build continuing business and new conversations.

HASUNOMA HOLDINGS — Group Vision

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